Monthly Archives: January 2013
Posted by nextgenhorticulture
It has been a cold couple of days up here! I hope that this finds you somewhere warm, whether that be in the tropics, in the living room in front of the heater, or in your (hopefully) warm cubicle. I must say that these last few weeks have been very busy. I am beginning to find that this is a general theme in being young and trying to make the most out of life and your current situation! However, I am not the only one who has been busy. It seems that the whole Green Industry has been in an uproar lately. Companies acquiring other companies, people making big announcements, and organizations putting movements into motion, it has been an interesting start to 2013. It will be very interesting to see what the rest of the year has in store.
It is important that at this time of the year that we don’t forget to stay focused on our underlying goals. We need to remember that for anything to remain possible we have to strive for a greater sense of communication. Companies and individuals alike are beginning to realize that perhaps old views of new technologies may not be so accurate.
People are beginning to see that perhaps the ultimate need for a social media is not in boosting immediate sales, but rather that social media can play an important role in learning, communicating and reaching out to customers. It’s about being creative, and showing the people that follow you that you are indeed a real person or a business comprised of real people. It is only in this that we truly begin to understand the power of social media.
Things like Facebook pages, Twitter feeds, and Pinterest boards allow us to connect on a level that 10 or 15 years ago we could never have dreamed of. Social sites are no longer just for friends searching to reconnect with old high school friends. They are a way for entire industries or better yet the entire planet to interact, share, and engage with each other. In today’s world social media is about meeting people’s needs. The thing with these needs is that they are not always the same! Everyone uses this technology in a different way.
Moving forward we must remember all of us. We must continue to see what this greater connectivity means. A business Facebook page may not be the tool for you to use to make a quick buck, but it’s free and there is definitely something to be gained there. It’s all about utilizing the tools in front of us the right way. A hammer is a great tool for a lot of things, but if you try to use it when you’re making a sandwich and it doesn’t seem so effective.
I don’t know about you, but I’m excited. I’m excited to see where we go from here. 2013 is shaping up to be a big year. I only hope that we continue to press on. We cannot afford to fall back now. There’s too much at stake now, and because we have come so far we have more to lose, but still so much more to gain.
That my friends is my true hope for 2013. Putting the pieces of the puzzle together carefully will take us the distance.
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Posted by nextgenhorticulture
Recently a man asked me this question: “How do you plan to stay on the cutting edge?”
The question actually caught me off guard. I had never really thought about what keeps me writing, and what keeps my information fresh. Then my phone vibrated in my pocket, and it hit me. What keeps me on the cutting edge is what I can learn.
In the Green Industry we spend a lot of time looking at our current surroundings. We see what we produce, how the crops are, what our returns are, and how our own businesses are faring. However, often we fail to see the big picture. We fail to dig deeper. One of the things that we don’t do in this industry is, analyze what is happening in the very extended circles that we exist in.
For instance when a company joins a community like Facebook or Twitter they create a page, type up a few posts and that’s it. Sure they start to follow other subsidiaries of their own companies, their competitors, and maybe a few voices that are considered to be the leaders in the industry, but they neglect the smaller people and businesses that surround them. They don’t realize how much there is to learn from these pages. They don’t see that this industry is truly made up of a million tiny pieces that fit together like a jigsaw puzzle. Sure without a few pieces you still get the message, but the puzzle just isn’t right.
Bee keepers, farmers, growers, gardeners, tool companies, mower manufacturers, seed companies, and the list goes on; they all have a part to play in the industry that we exist in. Maybe not directly but by listening to these people we can gain a greater sense of our surroundings. It can help us see certain reasons why some things in the great scheme of things just don’t fit right. Problems that one of these agents might be having can relate indirectly to our own problems.
Another thing we don’t take a look at too often is people or businesses outside of our own giant industry. We need to pay more attention to how businesses in other sectors act. This is where we can truly stay on the right track if we look to companies like Coca Cola and Nike and acknowledge how they come about their successes and failures we can effectively judge our own industry and see what we need to do. These businesses are large and can afford to spend massive amounts on market research that analyzes the way consumers are currently thinking. We can use this to our advantage and learn from their mistakes and achievements. By paying greater attention to these things we can adjust our own strategies to nail our respective markets.
The point I’m trying to make here is that to stay on the cutting edge we just have to pay attention. We have to learn as much as we can about as much as we can. We as an industry have to stop being so narrow minded. We have to come together as a giant community and communicate not only to our customers but with each other. We can learn from everything that happens around us. In today’s day and age Social Media can only help us with that task. It allows us access to millions of different sources of information. It gives us a glimpse into the workings of all kinds of businesses. Someone once told me that I followed too many people on Twitter. I told them they didn’t understand what I was doing. I am a learner, and I feel that I have something to learn from every person in this industry.
I know that there are some businesses out there doing the “right” things, but this just goes as a general call to action.
If you agree (or disagree) you can tell me at one of these locations: