Posted by nextgenhorticulture
Recently a man asked me this question: “How do you plan to stay on the cutting edge?”
The question actually caught me off guard. I had never really thought about what keeps me writing, and what keeps my information fresh. Then my phone vibrated in my pocket, and it hit me. What keeps me on the cutting edge is what I can learn.
In the Green Industry we spend a lot of time looking at our current surroundings. We see what we produce, how the crops are, what our returns are, and how our own businesses are faring. However, often we fail to see the big picture. We fail to dig deeper. One of the things that we don’t do in this industry is, analyze what is happening in the very extended circles that we exist in.
For instance when a company joins a community like Facebook or Twitter they create a page, type up a few posts and that’s it. Sure they start to follow other subsidiaries of their own companies, their competitors, and maybe a few voices that are considered to be the leaders in the industry, but they neglect the smaller people and businesses that surround them. They don’t realize how much there is to learn from these pages. They don’t see that this industry is truly made up of a million tiny pieces that fit together like a jigsaw puzzle. Sure without a few pieces you still get the message, but the puzzle just isn’t right.
Bee keepers, farmers, growers, gardeners, tool companies, mower manufacturers, seed companies, and the list goes on; they all have a part to play in the industry that we exist in. Maybe not directly but by listening to these people we can gain a greater sense of our surroundings. It can help us see certain reasons why some things in the great scheme of things just don’t fit right. Problems that one of these agents might be having can relate indirectly to our own problems.
Another thing we don’t take a look at too often is people or businesses outside of our own giant industry. We need to pay more attention to how businesses in other sectors act. This is where we can truly stay on the right track if we look to companies like Coca Cola and Nike and acknowledge how they come about their successes and failures we can effectively judge our own industry and see what we need to do. These businesses are large and can afford to spend massive amounts on market research that analyzes the way consumers are currently thinking. We can use this to our advantage and learn from their mistakes and achievements. By paying greater attention to these things we can adjust our own strategies to nail our respective markets.
The point I’m trying to make here is that to stay on the cutting edge we just have to pay attention. We have to learn as much as we can about as much as we can. We as an industry have to stop being so narrow minded. We have to come together as a giant community and communicate not only to our customers but with each other. We can learn from everything that happens around us. In today’s day and age Social Media can only help us with that task. It allows us access to millions of different sources of information. It gives us a glimpse into the workings of all kinds of businesses. Someone once told me that I followed too many people on Twitter. I told them they didn’t understand what I was doing. I am a learner, and I feel that I have something to learn from every person in this industry.
I know that there are some businesses out there doing the “right” things, but this just goes as a general call to action.
If you agree (or disagree) you can tell me at one of these locations: