Posted by nextgenhorticulture
It has been a cold couple of days up here! I hope that this finds you somewhere warm, whether that be in the tropics, in the living room in front of the heater, or in your (hopefully) warm cubicle. I must say that these last few weeks have been very busy. I am beginning to find that this is a general theme in being young and trying to make the most out of life and your current situation! However, I am not the only one who has been busy. It seems that the whole Green Industry has been in an uproar lately. Companies acquiring other companies, people making big announcements, and organizations putting movements into motion, it has been an interesting start to 2013. It will be very interesting to see what the rest of the year has in store.
It is important that at this time of the year that we don’t forget to stay focused on our underlying goals. We need to remember that for anything to remain possible we have to strive for a greater sense of communication. Companies and individuals alike are beginning to realize that perhaps old views of new technologies may not be so accurate.
People are beginning to see that perhaps the ultimate need for a social media is not in boosting immediate sales, but rather that social media can play an important role in learning, communicating and reaching out to customers. It’s about being creative, and showing the people that follow you that you are indeed a real person or a business comprised of real people. It is only in this that we truly begin to understand the power of social media.
Things like Facebook pages, Twitter feeds, and Pinterest boards allow us to connect on a level that 10 or 15 years ago we could never have dreamed of. Social sites are no longer just for friends searching to reconnect with old high school friends. They are a way for entire industries or better yet the entire planet to interact, share, and engage with each other. In today’s world social media is about meeting people’s needs. The thing with these needs is that they are not always the same! Everyone uses this technology in a different way.
Moving forward we must remember all of us. We must continue to see what this greater connectivity means. A business Facebook page may not be the tool for you to use to make a quick buck, but it’s free and there is definitely something to be gained there. It’s all about utilizing the tools in front of us the right way. A hammer is a great tool for a lot of things, but if you try to use it when you’re making a sandwich and it doesn’t seem so effective.
I don’t know about you, but I’m excited. I’m excited to see where we go from here. 2013 is shaping up to be a big year. I only hope that we continue to press on. We cannot afford to fall back now. There’s too much at stake now, and because we have come so far we have more to lose, but still so much more to gain.
That my friends is my true hope for 2013. Putting the pieces of the puzzle together carefully will take us the distance.
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